PROUD SPONSORS OF SCORING SEATS

Background:

The “Proud Sponsor of Scoring Seats” promotion is Coca-Cola'’s first ever, large-scale portfolio-wide program to disrupt the Big Game (Superbowl) season with the power of their portfolio and robust assets/partnerships that consumers truly care about. QR codes on in-store displays will drive consumers to the “Digital Hook” where they will have the chance to win prizes from 4 prize categories: travel, sports, theme parks to movies. Consumers will earn an entry for the prizing buckets by visiting daily, they will then allocate their entry to which prize category they are interested. Entry into one of the prizing buckets will also enter the consumer into the grand-prize sweeps.  

https://www.coca-cola.com/us/en/offerings/fast-start 

The Ask:

Grey has been tasked with the concepting/execution of the “Digital Hook” portion of this program. This project is specifically focused on developing the creative for the sweepstakes experience that will run from 12/16/23-2/17/24.  

Role:

Designer working with an Art Director, Strategist, Copywriter, UX Designer and a Group Creative Director.

Software Used:

Figma & Adobe Creative Suite