LEGACY IN MOTION

The Ask:

During NIKE’s collaboration with SCAD through a SCADpro sponsored course, the team was tasked with building the brand identity and interactive experiences for the Department of Nike Archives (DNA). On occasion of the brand’s 50th anniversary, NIKE wanted to introduce DNA to their audience and take them on the brand’s journey, through the years - right from the beginning. Across 10 weeks, we developed “Legacy In Motion”, a concept that encompasses NIKE’s brand ethos, spirit, and ongoing legacy; which the Archives stand testament to.

Role:

Co-Art Director working with Copywriters and Visual Designers.

Software Used:

Adobe Creative Suite